Yuliya (Julie) Grinberg, Ph.D. is a cultural anthropologist and an experienced advertising professional. Her applied ethnographic practice combines business savvy culled from years of brand strategy and research experience with academic rigor and depth. Dr. Grinberg has worked with clients across a range of categories including CPG, B2B, and the technology sector. Grounding her work in anthropological approaches, she develops research that has “legs;” research that enables her clients to walk into uncharted strategic territories and gives creative teams new and exciting directions in which to go.
Dr. Grinberg specializes in digital culture in the US. and in addition to her consulting work, teaches college-level courses on the ethical, social, and political issues as they relate to questions of technological innovation, automation, and big data. She has taught at Columbia University, Barnard College, and The Cooper Union.
She received her Ph.D. in sociocultural anthropology from Columbia University in 2019. Her doctoral work, which has drawn from ethnographic fieldwork with developers of wearable computing in the US and with professionals who organize through an international forum called the Quantified Self, examines the diverse ways professional ambitions, commercial imperatives, and entrepreneurial anxieties shape digital knowledge. This research forms the basis of her first book, tentatively titled Sensored: Data Entrepreneurialism and the Digital Body. She also holds a B.S. in Marketing from NYU Stern School of Business.
Fluent in Russian, in her spare time she enjoys reading in both languages, traveling to new destinations, and baking with her son and daughter.