Maschio Consulting hits the sweet spot between usability study and commercial opportunity. They add a unique humanizing spin and texture on top of the data my team has collected and make sense of that in a way that businesses can use. A deeper understanding of what people really want, not what they say during interviews, and what businesses can do to meet that need.
I seek out anthropologists to conduct ethnographies because they are not only truly schooled in the art of ethnographic research but they then leverage their background in various aspects of anthropology to add texture to the research they uncover. In my experience, the true gold from ethnographic research is only evident once the anthropologists add layers upon layers of analysis and various schools of anthropology thinking, e.g., the anthropology of religion, the anthropology of music or the anthropology of food and eating, to name a few. When working with Maschio Consulting you can count on a new idea or new ideas, new actionable perceptions, new ways to understand the consumer, the brand, and consumer desire based on what anthropology has learned about human behavior and belief.
Tom is a brilliant anthropologist. He delivers provocative, actionable insight. No matter what the category or brand, Tom always brings a fresh and thorough perspective. As a planner I find his input invaluable
Tom’s thoroughly challenging insights have proven to be a real competitive advantage in almost every situation he has been involved in. Every time I’ve worked with him he has provided stunning insight. I’m a huge fan. I cannot recommend him highly enough!
Tom truly does see what everyone else sees, but thinks what no one else thinks. He integrates consumer behavior and attitudes, going well beyond just parroting back to us what we all saw and heard. In so doing he always seems to provide us with a new view into the world and the people within it, and does so using evocative language and metaphors that stimulate and inspire our thinking.
Tom is one of those rare individuals who is naturally able to apply a deep theoretical understanding and empathy for his subject matter, yet translate it into a highly engaging and practical discussion - beyond simple analysis. In the six years I have known and personally worked with Tom it never ceases to amaze me how interesting he can make any topic, and how much I continue to learn from him. He is a true professional, a first class individual, and a valued colleague with whom I always look forward to collaborating.
The work overall has given us insights and ways to look at the markets that have been invaluable. Maschio Consulting goes far deeper than anyone else and then puts their learnings in the context of the real world. They help us be real in innovation at the same time as stepping out of the box, i.e. - they give us a view of the present as well as the past and deeper meanings to construct a better business future for our clients