Anthropological study by Google on our magic relationship with mobile devices

from: Experientia/Putting People First, 02 October 2012 by Think With Google

"What is the emotional relationship people truly have with the mobile space and how they make meaning there? To answer this, Google conducted an anthropological study to gain a better understanding of how people feel about, relate to and find meaning in the mobile space, and how brands can engage their consumers in more emotionally resonant and impactful ways."

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Get to know the new mobile KPIs (Key Phone-love Indicators)

from: Direct Marketing News, 05 October, 2012 by Al Urbanski

"One speaker in a mobile marketing presentation at Advertising Week in New York quoted a study saying that the average smartphone freak checked his or her unit 150 times daily. Addiction never had it this good."

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Mobile and...anthropology?

from: Google Mobile Ads Blog, 02 October 2012 by Jesse Haines/Abigail Posner

"... as we talked with marketers and agencies, especially creative agency folks, we realized there was another important question to answer: why is the mobile space so powerful at a deeper, more emotional level? And how are people finding and making meaning there?"

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Why Your Mission Matters

from: massogroup.com, Wednesday, 01 August 2007 by Abigail Posner

"Thomas Maschio, a social anthropologist who integrates his classical anthropological training with primary consumer research to solve today's marketing challenges for clients such as Unilever, Johnson & Johnson and Merck, notes that..."

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The Consumer Anthropologist

from: Harvard Business School Working Knowledge, September 24, 2001 by Jennifer Warner

"Tom Maschio, Ph.D., vice president of Cultural Dynamics, a Westport, Conn-based market research firm, says a study his organization conducted for an insurance company helped reshape the company's image of its services."

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Fridge magnets tell your story

from: SF Gate, Saturday, July 13, 2002 by Marina Pisano, San Antonio Express-News

"Think refrigerator and you think of mayonnaise, leftover meat loaf and the nickname of a very large NFL lineman. Think refrigerator door and, if you are like many people, you think of a few small magnets holding up way too many snapshots."

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Focus on the Fridge

from: Gastronomica, 2005, Blackman

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Ford's secret weapon: Anthropology

from: The Oakland Press, September 14, 1999 by Jeff Green

"Tom Maschio cut his academic anthropologic teeth studying tribes in Papua, New Guinea. He's written for scholarly journals and is an expert on cultural behavior in remote areas of the globe. But these days, he's just as likely to be studying the athletic apparel habits of Chicago youths, the refrigerators of suburban housewives or learning the underlying cultural forces that drive people to choose one car or another."

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