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Publications


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Publications


Maschio Insights & Articles:

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CONSUMER CULTURE COMMENTARY


CONSUMER CULTURE COMMENTARY


Everyday Things: an Anthropologist's take on Consumer Rituals

Thomas Maschio, 2015 The Journal of Business Anthropology, 2011 lowleveljetstream.com

"In categories as varied as pet food, bicycles, credit card use, food, and electronics, the successful product or brand often gives people a sense of what can only be described as the sacred in the everyday."

Link (2015 Version) > 
Download PDF (2011 Version) >

Emotion And Consumer Rituals

Thomas Maschio, 2011 Anthropology News

"I originally trained in the anthropology of religion and did my first fieldwork in Papua New Guinea, studying a Melanesian people's sense of the sacred. My work as a business consultant studying consumer culture has turned out to be not very different."

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Culture, Desire, and Consumer Culture in America in the New Age of Social Media

Thomas Maschio, 2016 Qualitative Market Research: An International Journal

"This (forthcoming) opinion piece considers the role of desire in giving shape to culture forms and in guiding economic practices in contemporary American Culture. This essay also outlines how certain basic values of American culture are reproduced on the consumer plane and that American consumer culture is partly defined as a restless pursuit of values. The larger theme is that America is developing new forms of sociality and self, and that these can be clearly glimpsed in the actions and preferences of consumer culture, most especially the emergence of social media and the rise of digital life-ways."

Google, Humanistic Anthropology And The Play Of Smartphones

Thomas Maschio, 2012 Google: The Humanizing Digital Project

Journal Of Business Anthropology >

How Doctors and Patients Talk Past One Another: The Clash of Scientific and Folk Worldviews

Thomas Maschio, 2007 Anthropology News

Link >

The Refrigerator, and American Ideas of "Home"

Thomas Maschio, May 2002 Anthropology News

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The Culture of Desire

Thomas Maschio, 2000 Anthropology News

Link >

Metaphors > Persuasion

Thomas Maschio, published 2011 lowleveljetstream.com

"The advertiser's art of persuasion demands the use of powerful metaphors-metaphors that express fresh insight into the relationship between the consumer and the product and product category."

Refrigerators

Thomas Maschio, 2011 lowleveljetstream.com

"... a process of creating or recycling family history, of outlining degrees of familial affection, of intimacy, or of distance was spatially diagrammed on the refrigerator surface."

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Closing the Gap Between Doctors and Patient

Thomas Maschio, 2007 Anthropology News

Link >

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Academic Publications


Academic Publications


Remember the Faces of the Dead: Mourning and the Full Sadness of Memory in Southwestern New Britain

Thomas Maschio, 1992 Ethos

Link >

Anthropology News: The Culture of Desire

Thomas Maschio, 2000 - interscience.wiley.com

Journal of the Royal Anthropological Institute March 1996: Review Article of A'aisa's Gifts: A Study of Magic and the Self

Thomas Maschio, 1996 - Royal Anthropological Institute

Anthropology and Humanism 1995: Narrative, Memory and the Self in Southwestern New Britain

Thomas Maschio, 1995 - interscience.wiley.com

University of Wisconsin Press Madison, 1994. New Directions in Anthropological Writing: To Remember the Faces of the Dead: The Plenitude of Memory in Southwestern New Britain

Thomas Maschio, 1994 - University of Wisconsin

Mythic Images and Objects of Myth in Rauto Female Puberty Ritual

Thomas Maschio, 1995 Gender Rituals: Female Initiation in Melanesia, Nancy Lutkehaus and Paul Roscoe eds, Routledge Press pp 131-161

Link >

Anthropology News: How Doctors and Patients Talk Past One Another

Thomas Maschio, 2007 - interscience.wiley.com

Journal of the Royal Anthropological Institute 4 (1) 83-100: The Narrative and Counter-narrative of the Gift: Emotional Dimensions of Ceremonial Exchange in Southwestern New Britain

Thomas Maschio, 1998 - Royal Anthropological Institute
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Journal of the Royal Anthropological Association, December 1996 - Review article of To Sing With Pigs is Human: The Concept of Person In Papua New Guinea

Thomas Maschio, 1996 - Royal Anthropological Institute

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ON ANTHROPOLOGY AND BUSINESS


ON ANTHROPOLOGY AND BUSINESS


Metaphor, Anthropological Insight, and the Advertiser's Art of Persuasion

© Tom Maschio 2005

"The advertiser is a maker, a manufacturer of meaning, as is an artist. Both must be masters of metaphor before they can be considered successful." 

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Uses of Anthropology

© Tom Maschio 2005

"What are Some Important Uses of Cultural Anthropology for Advertisers and other Business Types? Let's take the example of soap." 

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