Elke G. McAteer has worked as a project manager for over 15 years. She worked at Wolf/Altschul/Callahan in NYC for 9 years and at Plaza Research in Paramus, NJ for 6 years. For Maschio Consulting she has specialized in recruiting ethnographies, indepth interviews (carried out in focus group facilities) and focus group recruiting. Elke is known for thoroughness, speed and extreme competence.

Over the past few years she has worked with Maschio Consulting on the range of studies for:

  • Medical anthropology/pharma: Pneumonia Vaccinations 

  • Leisure/play: bicycling/bicycling brands 

  • Vacation/leisure: Cruise vacations - cruise vacation lines 

  • Convenience foods: for the Hot Pockets portfolio brands 

  • Weight Loss: for Slim Fast and Weight Watchers 

  • Finance: for Citibank 

  • Health and Super foods: for Unilever 

  • Personal hygiene products - toilet tissue: For DDB and Georgia Pacific 

  • Women¹s fashion: for Talbots 

  • Food - Salad Dressing: for Unilever and Wishbone