Antonella Fabri is a cultural analyst and ethnographer based in NYC. A native Italian, she studied anthropology in Italy, Spain, and in the United States. She wrote her Doctoral Dissertation on the memories of war and survival among Mayan women in Guatemala. After receiving her Ph.D, she taught cultural anthropology and started research in the fields of medical anthropology and public health in New York's inner city neighborhoods. At present, she works as an independent consultant in consumer research, where she combines analytical tools and methods of anthropology with marketing strategy. Her projects in consumer research comprise branding, positioning, and video-ethnography - to name some of the most popular methods of research - with different segments and types of population, such as Latinos, women, immigrants, teenagers, and children. She enjoys teamwork, challenging projects, and the opportunity to provide creative solutions for her clients. She speaks and writes in Italian, English, and Spanish.