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Maschio
Consulting

Applied Cultural Anthropology for Business

Projects and Publications: Publications

Consumer Culture Commentary


Emotion And Consumer Rituals

Thomas Maschio, 2011 Anthropology News
"I originally trained in the anthropology of religion and did my first fieldwork in Papua New Guinea, studying a Melanesian people’s sense of the sacred. My work as a business consultant studying consumer culture has turned out to be not very different." More?

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Metaphors > Persuasion

Thomas Maschio, 2011 lowleveljetstream.com
"The advertiser's art of persuasion demands the use of powerful metaphors—metaphors that express fresh insight into the relationship between the consumer and the product and product category." More?

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Everyday Things: an Anthropologist's take on Consumer Rituals

Thomas Maschio, 2011 lowleveljetstream.com
"In categories as varied as pet food, bicycles, credit card use, food, and electronics, the successful product or brand often gives people a sense of what can only be described as the sacred in the everyday." More?

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Refrigerators

Thomas Maschio, 2011 lowleveljetstream.com
"... a process of creating or recycling family history, of outlining degrees of familial affection, of intimacy, or of distance was spatially diagrammed on the refrigerator surface" More?

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Closing the Gap Between Doctors and Patient

Thomas Maschio, 2007 Anthropology News -
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How Doctors and Patients Talk Past One Another: The Clash of Scientific and Folk Worldviews

Thomas Maschio, 2007 Anthropology News -
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The Culture of Desire

Thomas Maschio, 2000 Anthropology News -
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The Refrigerator, and American Ideas of "Home"

Thomas Maschio, May 2002 Anthropology News -

Academic Publications


Mythic Images and Objects of Myth in Rauto Female Puberty Ritual

Thomas Maschio, 1995 Gender Rituals: Female Initiation in Melanesia, Nancy Lutkehaus and Paul Roscoe eds, Routledge Press pp 131-161 -
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Remember the Faces of the Dead: Mourning and the Full Sadness of Memory in Southwestern New Britain

Thomas Maschio, 1992 Ethos -
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Anthropology News: How Doctors and Patients Talk Past One Another

Thomas Maschio, 2007 - interscience.wiley.com

Anthropology News: The Culture of Desire

Thomas Maschio, 2000 - interscience.wiley.com

Journal of the Royal Anthropological Institute 4 (1) 83-100: The Narrative and Counter-narrative of the Gift: Emotional Dimensions of Ceremonial Exchange in Southwestern New Britain

Thomas Maschio, 1998 - Royal Anthropological Institute
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Journal of the Royal Anthropological Institute March 1996: Review Article of A'aisa's Gifts: A Study of Magic and the Self

Thomas Maschio, 1996 - Royal Anthropological Institute

Journal of the Royal Anthropological Association, December 1996 - Review article of To Sing With Pigs is Human: The Concept of Person In Papua New Guinea

Thomas Maschio, 1996 - Royal Anthropological Institute

Anthropology and Humanism 1995: Narrative, Memory and the Self in Southwestern New Britain

Thomas Maschio, 1995 - interscience.wiley.com

University of Wisconsin Press Madison, 1994. New Directions in Anthropological Writing: To Remember the Faces of the Dead: The Plenitude of Memory in Southwestern New Britain

Thomas Maschio, 1994 - University of Wisconsin