Metaphor, Anthropological Insight, and the Advertiser's Art of Persuasion

© Tom Maschio 2005

"The advertiser is a maker, a manufacturer of meaning, as is an artist. Both must be masters of metaphor before they can be considered successful." 

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Uses of Anthropology

© Tom Maschio 2005

"What are Some Important Uses of Cultural Anthropology for Advertisers and other Business Types? Let's take the example of soap." 

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