Innovation
We have formalized our relationship with Lucule Consulting, an innovation team headed by Debra Kaye, and now offer the following services:
Our Innovation Process
How Lucule /Maschio Consulting Is Different
Our Innovation Process
- Iterative, highly strategic, starting and ending with the consumer
- Looking inward as well as outward as real opportunity is born from the convergence of marketplace and consumer trends, as well as corporate culture, capabilities, and existing brand equities
- Building off the roots, visions and passions of key internal stakeholders
- Seeking external inspiration internationally, from other company successes, from the future, from outside experts and creative consumers
- Considering new methodologies to determine the appeal of further out innovation
- Being multi-faceted and using projective techniques to gain learning, which differ with objective for close-in or further-out innovation
- Consisting of franchise-building concepts, not one-off ideas (which are temporary and offer no consumer-meaningful competitive differentiation)
- Determining the optimum methodology that best fits company decision making process, resources, timing and practices
How Lucule /Maschio Consulting Is Different
- A platform-driven approach to innovation that restructures markets
- A anthropological approach to gathering insights and a psychological approach to analyzing them –
- this enables the discovery of deep underlying motivations rather than the superficial ones that marketing often problem solves
- anthropology also provides understanding of consumer practices that are more likely to repeat, as it is easier for new ideas to take hold when they are targeted towards deep-rooted habits
- A team of Global Ideators with a trained eye for recognizing the next big thing
- An international pool of world class creative talent to create what we conceive
- A passion for going beyond results to change the game