Maschio Consulting In the News
Why Your Mission Matters
from: massogroup.com, Wednesday, 01 August 2007 by Abigail Posner --
"Thomas Maschio, a social anthropologist who integrates his classical anthropological training with primary consumer research to solve today's marketing challenges for clients such as Unilever, Johnson & Johnson and Merck, notes that..." More?
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Fridge magnets tell your story
from: SF Gate, Saturday, July 13, 2002 by Marina Pisano, San Antonio Express-News --
"Think refrigerator and you think of mayonnaise, leftover meat loaf and the nickname of a very large NFL lineman.
Think refrigerator door and, if you are like many people, you think of a few small magnets holding up way too many snapshots. " More?
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Think refrigerator door and, if you are like many people, you think of a few small magnets holding up way too many snapshots. " More?
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Focus on the Fridge
from: Gastronomica, 2005, Blackman -
The Consumer Anthropologist
from: Harvard Business School Working Knowledge, September 24, 2001 by Jennifer Warner --
"Tom Maschio, Ph.D., vice president of Cultural Dynamics, a Westport, Conn-based market research firm, says a study his organization conducted for an insurance company helped reshape the company's image of its services." More?
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Ford's secret weapon: Anthropology
from: The Oakland Press, September 14, 1999 by Jeff Green --
"Tom Maschio cut his academic anthropologic teeth studying tribes in Papua, New Guinea. He's written for scholarly journals and is an expert on cultural behavior in remote areas of the globe. But these days, he's just as likely to be studying the athletic apparel habits of Chicago youths, the refrigerators of suburban housewives or learning the underlying cultural forces that drive people to choose one car or another." More?
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